中国科幻类杂志出版市场的拓展策略

Strategies to Promote China's Science Fiction Magazines to the World Market

中国目前暂未形成科幻出版的大环境,官方机构、出版社、作家、读者之间相互依存关系薄弱。为促进中国科幻"走出去",结合网络时代中国出版市场的营销特征与"科幻圈"大众化的发展趋势,中国科幻类杂志应围绕公益推广和网络营销,实行公益互动进农村、科幻征文扶植新作家、开发个性化APP应用程序和强化社交网站宣传等基本策略,提高运作效能和竞争优势,体现"内容为王、价值为王、功能为王"的规律,彰显中国的文化话语权和国际影响力。

China does not yet have a supportive environment for science fiction publishing and there is not yet strong relationship of interdependence between government agencies, publishers, writers and readers. In order to push Chinese science fiction to go out in the Internet Age, Chinese science fiction magazines should make use of the marketing characteristics of Chinese publishing industry as well as the trend of“science fiction circle” now getting common to the public, and work hard on non-profitable promotion and network marketing to make itself known. It should carry out strategies for more non-profitable interaction in the rural areas, creation contest to support new SF writers, personalized APP applications and publicity on social networks. In this way, it can enhance business efficiency and competitive advantage in publishing, make the law of content, value and function work, and build up China’s voice and power on culture and global issues.