2Robinson,R.B.,Pearce,J.A.Planned Patterns of Strategic Behavior and Their Relationship to Business—unit Performance[J].Strategic Management Journal,1988,(9):43-60.
3Linsu,K.,Yooucheol,L..Environment,Generic Strategies and Performance in a Rapidly Developing Country:A Taxonomic Approach[J].Academy of Management Journal,1988,(31):802—827.
6[2]SILVEIRA Da G,BORENSTEIN D,FOGLIATTO F. Mass customization:literature review and research directions[J].International Journal of Production Economics, 2001,(6):1-13.
7[3]GILMORE J H,PINE Ⅱ B.The four faces of mass customization[J].Harvard Business Review,1997,(1-2):91-101.
8[4]HART C.Mass customization:conceptual underpinnings, opportunities and limits[J].International Journal of Service Industry Management,1995,(2):36-45.
9[5]KAY M.Making mass customization happen:lessons for implementation[J].Planning Review, 1993,(4):14-18.
10[6]KOTHA S. Mass customization:implementing the emerging paradigm for competitive advantage[J].Strategic Management Journal, 1995,(special edition):21-42.
