期刊文献+

顾客契合的驱动因素研究 被引量:2

下载PDF
导出
摘要 随着经济发展和科技进步,企业营销越来越丰富,传统范式出现缺陷,无法体现消费者与品牌之间这超越交易、动态、互动的关系。一系列研究消费者与企业和品牌的关系兴起,顾客与企业不再仅仅局限于金钱交易,而是有各种方式和更多的互动。本文通过对顾客契合驱动因素相关文献的梳理,对其进行综述和研究。
作者 龚倩
机构地区 东华大学
出处 《商场现代化》 2014年第33期20-20,共1页
  • 相关文献

参考文献5

  • 1Nasco S A,Coker K K.An Exploratory Analysis of Customer Engagement with Mobile Channels of Communication.[J].Society for Marketing Advances Proceedings.2012:162.
  • 2Hollebeek L D.Demystifying customer brand engagement:Exploring the loyalty nexus[J].Journal of Marketing Management.2011,24(4/8):483-804.
  • 3Sluis S.The 4 Pillars of Responsible Customer Engagement.[J].CRM Magazine.2014,18(4):22-4.
  • 4Tripathi M N.Customer Engagement-Key to Successful Brand Building[J].Vilakshan:The XIMB Journal of Management.2009,6(1):121-140.
  • 5韩小芸,余策政.顾客契合:个人心理影响因素及对顾客忠诚感的影响[J].营销科学学报(辑刊),2013,7(2):99-110. 被引量:41

二级参考文献18

  • 1Anderson James C,Gerbing David W.Structural Equation Modeling in Practice: A Review and Recommended Two-Step ApproachPsychological Bulletin,1988.
  • 2C.K. Prahalad,Venkat Ramaswamy.Co-creation experiences: The next practice in value creation[J].Journal of Interactive Marketing.2004(3)
  • 3LindaD. Hollebeek.Demystifying customer brand engagement: Exploring the loyalty nexus[J].Journal of Marketing Management (-).2011(7-8)
  • 4Norizan Kassim,Nor Asiah Abdullah.The effect of perceived service quality dimensions on customer satisfaction, trust, and loyalty in e-commerce settings: A cross cultural analysis[J].Asia Pacific Journal of Marketing and Logistics.2010(3)
  • 5Michel Tuan Pham,Tamar Avnet.Rethinking Regulatory Engagement Theory[J].Journal of Consumer Psychology.2009(2)
  • 6Anne Mollen,Hugh Wilson.Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives[J].Journal of Business Research.2009(9)
  • 7E. Tory Higgins,Abigail A. Scholer.Engaging the consumer: The science and art of the value creation process[J].Journal of Consumer Psychology.2009(2)
  • 8LinnVan Dyne,Jon L.Pierce.Psychological ownership and feelings of possession: three field studies predicting employee attitudes and organizational citizenship behavior[J].J Organiz Behav.2004(4)
  • 9Jana Lay-Hwa Bowden.The Process of Customer Engagement: A Conceptual Framework[].The Journal of Marketing Theory and Practice.2009
  • 10Lita Furby.POSSESSION IN HUMANS: AN EXPLORATORY STUDY OF ITS MEANING AND MOTIVATION[].Social Behavior and Personality: an international journal.1978

共引文献40

同被引文献16

引证文献2

二级引证文献21

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部