探析高等院校对外宣传工作的新背景与新策略

Analysis on New Backgrounds and New Strategies for External Propaganda Work of Colleges and Universities

随着近年来高等教育迅速发展,高等院校之间的竞争日益激烈。在这种大的背景形势下,高等院校的对外宣传就成了高校自身宣传以及社会了解高校的主要窗口和平台。为了适应新的社会形势,高校的对外宣传工作也相应地需要创新。本文主要分析了高等院校对外宣传工作面临的新背景与新形势,并总结了当前高等院校对外宣传工作存在的问题与挑战,然后提出加强高等院校对外宣传工作的策略。

With the rapid development of higher education in re- cent years, competitions among universities have become in- creasingly fierce. Under this background and situation, the exter- nal propaganda of colleges and universities have become the main window and platform for their own propaganda and for the society to know about them. In order to adapt to the new social situation, the external propaganda of colleges and universities al- so needs corresponding innovation. This paper mainly analyzes the backgrounds and new situations faced by the external propa- ganda of colleges and universities, summarizes the problems and challenges existing in the external propaganda of colleges and u- niversities, and then proposes strategies to strengthen the external propaganda of colleges and universities.