摘要
本土少儿科普图书缺乏品牌竞争力,原创科普图书内容陈旧,作者资源匮乏,营销意识不强,推广能力较差。应增强品牌意识,自主创立品牌,从提高少儿科普图书编辑人员素质入手,以多样化的方式创新出版模式和营销手段,促进本土少儿科普图书出版。
Local children＇s science books lack of brand competitiveness, original content of popular science books obsolete, scarcity of resources,marketing awareness, poor generalization. Should enhance brand awareness, self-creation of the brand, from the editorial staff to improve the quality of children＇s science books start to diversify the way publishing model innovation and marketing tools to promote the local children＇s science book publishing.
出处
《黑龙江科学》
2015年第2期74-75,共2页
Heilongjiang Science
关键词
少儿科普图书
出版
品牌竞争力
营销
Children＆#39
s science books
publishing
brand competitiveness
marketing
