差异化路径下区域产业品牌的发展战略:基于利益主体行为的博弈

Development Strategy of Regional Industry Brand under Different Paths:A Game Analysis among Stakeholders

区域产业品牌已成为促进产业集聚和产业结构升级的关键要素之一。笔者基于利益主体行为博弈视角对差异化路径下区域产业品牌的发展战略进行分析,结果表明:在市场主导型路径下,各主体在区域产业品牌投入上存在互补性,产业集聚虽然会降低单个企业对区域产业品牌的投入,但却会促进整体企业和政府加大对区域产业品牌的投入,对企业征税税率过高或过低都不利于区域产业品牌的发展;在政府主导型路径下,地方政府在区域产业品牌建设上的效率越高、外部性越大、产业集聚程度越高以及市场需求对区域产业品牌的敏感度越大,则政府建设区域产业品牌的力度越大。因此,各地区应根据自身情况选择不同发展路径建设区域产业品牌。

It is obvious that regional industry brand has already become one of the key factors to promote industrial agglomeration and industrial structure upgrading. Therefore, based on the gameanalysis of stakehol- ders, this paper studies the development strategy of regional industry brand under different paths. The result shows that there is a complementary relationship among the inputs of stakeholders to regional industry brand, and industrial agglomeration can increase the inputs of government and the group of enterprises on regional in- dustry brand although it may reduce the input of individual enterprise. If under a market-dominated path, there is a higher or a lower tax rates on the enterprises which can not conducive to the development of the re- gional industry brand. On the other hand, if under government-dominated path, there will be a higher efficien- cy and greater externality on the construction of regional industry brand by local government, combing with a higher degree of industrial agglomeration and a greater sensitivity of the market demand on regional industry brand, which can lead a stronger construction of regional industry brand by the government. Thus, according to different conditions, each region should choose different paths to develop regional industry brand.