英语书面广告情态表达语用法研究——基于小型语料库的一项分析

ON THE USAGE OF MODAL EXPRESSIONS IN WRITTEN ENGLISH ADVERTISEMENTS——BASED ON THE ANALYSIS OF THE SMALL CORPUS

广告英语是一种实用性十分强的文体,它在情态表达语的使用上有其自身的特点。本文主要依据人际功能理论、情态系统的量值理论等分析、探讨了广告英语语篇情态表达上的特点。

In English advertisements with very practical writing style, modal expressions are unique in their usage. This article,from the interpersonal function theory and the degree orientation of modal verbs, is to explore some features of the modal expressions used in English advertisements.