企业生命特征评价指标测度研究

The Evaluation Measurement of the Vital Signs of Enterprise

企业生命特征是企业生命力的直接表现形式,是衡量一个企业经营状况的重要指标。为帮助企业清晰的认识其在市场竞争中的地位和未来发展前景,文章在以往国内外研究理论的基础上描述企业生命特征,选取沪深两地68家通讯行业上市公司2011—2013年数据为样本,将企业视为一个生命体,从企业学习力特性、企业新陈代谢特性、企业成长性和企业抗危机能力特性等四个方面建立企业生命特征综合性评价指标模型,运用主成分分析法处理数据并初步给出了研究样本生命特征的优劣排序,为企业全面评价其生命特征提供一定的参考,对处在任何生命周期中的企业的成长和发展都具有参考价值。

The sign of Enterprise life is the direct manifestation of the vitality; it is also one of the important indicators to measure business situation. In order to help enterprises recognize its position and prospect,this paper,based on previous research theory at home and abroad to describe characteristics of enterprise life,selected 2011—2013 data of 68 telecom companies in Shanghai and Shenzhen as samples,to and established a comprehensive evaluation mode based on corporate learning ability,corporate metabolic characteristics,corporate growth and corporate anti-crisis capacity. The paper applied descriptive statistics and principal component analysis to deal with the data. Finally,it concluded that the pros and cons of the life characteristic can provide some references to companies,and thus have the reference value on the grouth of companies.