虚拟运营商对国内移动通信市场的影响刍议

Analysis on the Impacts of MVNO on Domestic Mobile Telecommunications Markets

通过虚拟运营商的业务定义和海外发展实践阐述了虚拟运营商的生存条件,并在对国内移动通信市场现状的认识基础上,分析了虚拟运营商对国内移动通信的整体市场格局、微观市场份额、ARPU、渠道体系和政府管制等带来的影响。

The living conditions of mobile network virtual operator （MNVO） are discussed based on the business definitions and the overseas development practices of MNVO. According to the status of domestic mobile telecommunications markets, the impacts of MNVO on the market pattern, micro market share, ARPU, channel system and government regulation of domestic mobile telecommunications is analyzed in this paper.