论商业平面广告的可持续发展设计

The Sustainable Development Design of the Commercial Graphic Ads

传统的以经济增长为核心的发展观念,扰乱了设计原则,忽略了设计的可持续发展问题,对生态环境和社会生活产生了负面影响。文章从可持续发展思想角度出发,阐述可持续发展设计的理念与意义,通过强调商业平面广告融入可持续发展设计理念的必要性,探索可持续发展设计理念对商业平面广告设计的影响。

The traditional concept of development with economic growth as the core disturbed the design principle and ignored the problem of the sustainable development, which had a negative impact on the ecological environment and social life. This paper firstly explains the theory and significance of sustainable development design from the perspective of sustainable development, then by emphasizing the necessity of integrate commercial graphic ads into the design conc ept of sustainable development, it explores the influence of sustainable development design concept on the commercia l graphic ads design.