基于符号学原理的自然风景区旅游纪念品设计研究

Natural Tourism Souvenir Designing Based on Semiotic Theory Research

旅游纪念品是推动发展旅游业的必需品,能够有效地提升旅游城市的形象。文章运用符号学的原理,通过符号的视角对旅游纪念品的设计进行方法研究。进一步探讨如何通过设计的手段让旅游纪念品体现出自然风景外在形态特征,同时又饱含情感因素,以此来让观赏者获得内心的认同感以及精神的满足感,使纪念品的内涵得到进一步的深化。

Souvenirs is essential to promote the development of tourism, which can effectively enhance the image of the tourist city. Paper uses the principle of semiotics to study the design of souvenirs by the prism of symbols. Then it further explores how to make the design of souvenirs reflects the natural scenery external morphology and full of emotional factors, aiming to allow the viewer to get a sense of identity and spiritual satisfaction heart and further make the connotation of souvenirs deeper.