摘要
运用参与观察、问卷调查、个人访谈、焦点组访谈等研究方法,对彝族村落的媒介消费状况,电视对村民社会流动的影响等问题进行调研。研究发现,彝族村落的媒介消费呈现出"非立体化"和"单一化"的态势;电视对其社会流动产生了重要影响,但这种影响是"隐性"的,具体表现为:在水平流动中,对村民由农村流向城市具有诱惑作用;在垂直流动和代际流动中,对村民上升流动的决策形成产生了潜移默化的影响。
The paper studies the media consumption of Yi villages and the impact of TV on the villagers’ social mobility by the research methods of participant observation, questionnaire, personal interview and focus-group interview.The study finds that media consumption of Yi villages is in a“non-dimensional” and simplistic state, and the great impact of TV on its social mobility is implic-it.It presents that there is the temptation effect on villagers’ movement from countryside to city in horizontal mobility and the subtle impact on villagers’ tendency to the higher social status in vertical mobility and intergenerational mobility.
出处
《渭南师范学院学报》
2015年第1期89-92,共4页
Journal of Weinan Normal University
基金
四川省教育厅科研项目:电视对少数民族村落社会流动的影响研究(10SA147)
关键词
媒介消费
电视
公共领域
文化反哺
隐性影响
media consumption
TV
public sphere
cultural feedback
implicit impact
