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竞争环境下市场导向和创业导向对中小企业双元性活动的影响 被引量:5

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摘要 基于战略导向视角展开"组织学习"中"探索-开发"活动的前因研究,分析竞争环境下中小企业市场导向和创业导向对其双元性活动的影响,结合中小企业问卷数据,对假设进行了检验。研究表明,市场导向对中小企业探索性和开发性活动均有显著的正向影响,创业导向对中小企业探索性活动有显著的正向影响,而竞争感知只对市场导向与中小企业探索性活动间关系存在显著的调节作用。
作者 张根明 陈佩
机构地区 中南大学商学院
出处 《科技进步与对策》 CSSCI 北大核心 2015年第3期80-84,共5页 Science & Technology Progress and Policy
基金 国家自然科学基金项目(71172100)
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参考文献19

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