浅谈我国酒店个性化服务

Discussion On Hotel Individualized Service In China

随着旅游业的发展,酒店业也快速发展,酒店业竞争日益激烈。为了在竞争中获得优势,仅仅提供标准化服务是不够的,酒店实施个性化服务显得尤为重要。本文针对当前我国酒店在实施个性化服务过程中存在的客史资料不完善、服务管理存在不足、员工服务意识不强等问题,提出建立完善的客史档案、、提高员工服务意识、加强酒店特色文化建设等相关建议,以期促进我国酒店业的健康发展。

with the development of the tourism industry, the hotel industry is the rapid development, the increasingly competitive hotel industry. In order to obtain the advantage in the competition, only to provide standardized servicesis not enough, it is particularly important to implement personalized servicehotel. Aiming at the current our country hotel in the process of the implementation of personalized service in the guest history data is not perfect,the service management problems of insufficient, employee serviceconsciousness is not strong, pro- posed the establishment of a completecustomer archives, and improve employee service consciousness, strengthen the hotel features culture construction relevant suggestions, in order to promote the healthy development of China＇s Hotel industry.