品牌美誉度再造策略浅析——以“三鹿”为例

Brand Reputation Reengineering Strategy Analysis——The “Sanlu” As An Example

在市场竞争中,品牌的作用毋庸置疑。但并非所有的品牌都具备竞争力,只有那些既有知名度又有美誉度的品牌才能在市场竞争中披荆斩棘,犹如一把利剑在市场上打开一条生路。一个品牌从默默无闻到名满天下、誉满天下,经历了长期的磨砺与拼搏,投下了可观的人财物力。因此,优秀品牌成为宝贵的市场资源。三鹿品牌就经历了这样的历程。

in the market competition, the brand＇s role beyond doubt. But not all brands are competitive, and only the well-known and reputation of the brand can break in the market competition, especially as a sword to open a way outin the market. A brand from obscurity to famous, famous, experienced a long period of hardship and struggle, to cast considerable force property. Therefore, excellent brand become a valuable market resources.