影视产业的文化传承功能研究——以《舌尖上的中国》为例

Study on the cultural inheritance function of film and television industry——Taking "A Bite of China" as an example

随着信息时代和知识社会的到来,文化产业迅速发展壮大。影视产业作为文化产业的重要组成部分,逐步具备了雄厚的产业基础,也成为文化传承和精神文明建设的重要领域。以《舌尖上的中国》为例,探讨影视产业的文化传承功能,认为影视产业在传承中国传统美德、保证先进文化的前进方向、加强民族文化认同感等方面发挥了重要作用,成为体现国家文化软实力和塑造国家形象的有效手段。

With the advent of the information age and the knowledge society, the cuhural industry grows rapidly. Film and television in- dustry is an important part of the culture industry, and gradually has a strong industrial base. It also becomes a key area of cultural her- itage and spiritual civilization. In this paper, with ＂A Bite of China＂ as an example, explores the cultural function of film and television industry, thinking that the film and television industry plays an important role in inheriting Chinese traditional virtue, ensuring the di- rection of advanced culture and strengthening national cultural identity. It reflects the national cultural soft power and becomes the effec- tive means to shape the national image.