新媒体时代校园媒体在和谐校园建设中的作用

On Role of Campus Media in Construction of Harmonious Campus in New Media Era

新媒体时代,校园媒体要抓住向新媒体转型这一契机,改变一直以来在校园信息传播中的式微局面。校园媒体应充分挖掘官微、官博等新媒体的传播功能和校园舆论引导作用,努力成为大学生实践活动的专业平台,充分发挥其在和谐校园建设中的重要作用。

In the new media era,campus media should seize the transition opportunity to the new media,and change the lasting situation of weakness in delivering campus information. Campus media should fully excavate functions of communicating and public opinion guidance of official Wei Bo and We Chat,making the campus new media a professional platform for students to practice,and play the leading role in the construction of harmonious campus.