叙事分析下的网络谣言

Analysis on Network Rumor

网络谣言的叙事主体包括谣言作者、叙事者、传播者、接受者。谣言叙事主体很大一部分是知识分子甚至意见领袖。谣言生产者借助特定的叙事母题和框架,满足谣言消费者的特定需求,以掩盖其传播动机。传播者和接受者之间共同的知识积累是确保谣言稳定传播的基础,而后者固有的知识图式和个人意愿,是导致谣言传播变异的原因。

Network rumor recounts corpus includes the author,the narrator,the transmitter and the recipient. A large number of rumor narrators are intelligentsia,some are even opinion leaders. With the help of particularly recount motif and framework,rumor authors satisfy the rumor consumers＇ particular need to cover up their motivations. The common knowledge background between transmitters and recipients is a basis to ensure a steady dissemination of rumor,and the proper knowledge diagram type and personal will are the reasons that cause variation during rumor spreading.