“使用与满足”理论视野下的农村互联网传播体系

On Rural Internet Media System from the Perspective of Use and Gratification Theory

从"使用与满足"角度分析农村受众对互联网的需求与满足程度,揭示其存在的问题,探讨互联网对农传播方面产生的影响。改变目前对农传播的困境,关键在于加大基础设施的建设,缩小"信息沟",实现信息的及时流通,发挥农村互联网信息传播的功能,改善农村信息化建设成效。

This study analyzes the use and gratification situation of rural audience from the perspective of use and gratification theory, concludes existing problems and explores the influence of interact on the people in rural areas. In order to solve current problems of ru- ral information communication, we should enhance the construction of infrastructure facilities, narrow the gap between the city and country, realize information circulation timely and enable the media play its important role of communication.