同质化影响下的中老年针织女装设计探究

Design of the Middle-aged and Old Women's Knitted Apparel under the Homogenization Influence

介绍中老年针织女装的现状,指出其设计不仅要考虑中老年人的喜好,还要兼顾年轻群体对中老年针织女装的审美要求。然后对中老年针织女装款式设计同质化严重、色彩运用混乱、组织结构单一、装饰手法单调等问题进行分析,并提出建议。最后从细化设计门类、强调差异化设计、突出情感联系等方面展望中老年针织女装的发展趋势,为进一步增强中老年针织女装的设计竞争力,提供新思路、新方法。

The paper presents the situation of the middle-aged and old women＇s knitted apparel, and points out that the design should not only consider the middle-aged and old women＇s preferences, but also need to consider the young＇s aesthetic requirements on that. Then it analyzes the problems such as high homogeneity, confused color application, single structure and decorative monotone, and puts forward some suggestions. Finally, it prospects the development trend of middle-aged and old women＇s knitted apparel in terms of detailed design category, empha- sizes differentiation design, highlights the emotional connection expression and other aspects, which can provide new ideas and methods for enhancing the competitiveness of the design.