装饰定制模式下的针织服装企业产品开发研究

Product Development of Knitwear Enterprise under the Mode of Decoration Customization

介绍装饰定制模式的概念和市场定位。从信息技术和电子商务等技术支持、装饰定制的深度和针织产品的特点3个角度探讨针织服装企业实施装饰定制模式的可行性。并根据针织服装产品的特性,从印花装饰、绣花装饰、拼贴装饰等方面阐述适合装饰定制的设计方法,以及装饰定制模式下装饰图案的选择。最后从售前、售后服务等方面分析针织服装企业在装饰定制模式下的产品销售,为针织服装企业的产品开发提供参考。

This paper summarizes the concept and market positioning of decoration customization. Discussion was made on the feasibility for garment enterprises to promote Decoration Customization through the analysis of technical support of Information Technology and E-commerce, the depth of customization and knitwear characteristics. Discus- sion was also made on design methods suitable for Decoration Customization and how to choose the decoration pat- tern based on the characters of knitwear in the aspect of printing decoration, embroidery and collage decoration. At last, this passage made a study on marketing strategy of pre-sales service and after sales service to provide refer- ence to knitwear enterprises with decoration customization service.