摘要
本文通过用户调研来探寻定制橱柜的消费者需求,然后运用马斯洛需求层次理论分类需求,之后逐一进行分析,从而获得了消费者对于定制橱柜产品有哪些需求。这些需求帮助定制橱柜企业完善自己的产品的同时,提高了客户的满意度,促进了企业的发展。
In this article, through the user survey to explore the custom-built ambry of consumer demand, and then by the demand of maslow＇s hierarchy of needs classification, after one by one to carry on the analysis, in order to gain the customer what are the requirements for custom cabinets products These requirements to help enterprises improve their products at the same time, custom-built ambry also improve customer satisfaction, promote the development of the enterprise.
出处
《家具与室内装饰》
2014年第11期24-25,共2页
Furniture & Interior Design
基金
江苏高校优势学科建设工程资助项目(编号:PAPD)
关键词
定制橱柜
橱柜市场
用户需求
Custom Cabinetry
the Cabinet Market
User Requirements
