北京地区实木家具市场现状与发展特点研究

Current Situation and Development Foreground of Beijing Solid Wood Furniture Market

实木家具以其独特的自然木香,高档、典雅的特质,长期受到高端消费者的关注。随着现代人民生活水平的提高,人们对健康环保、生活品质、GNH(国民幸福总值)等的要求也越来越高,所以实木家具受到越来越多的消费者欢迎。本文通过对北京地区实木家具市场的销售现状,如消费者满意度、商家销售情况等方面进行调查,探讨实木家具的发展特点,为实木家具企业的发展及消费者的选择提供重要的参考与指导。

Solid wood furniture can attract high-end consumers view. With the improvement of people＇s living standard, more and more consumers tend to buy solid wood furniture. More and more enterprises put more money into solid wood furniture production. So, the essay focuses on the market status, such as consumers＇ satisfaction, market share etc. Then make conclusions from those statistics, which is important for both consumers and producers.