摘要
面对"互联网理财产品"的异常火爆,专家褒贬不一,传统金融业也在不断调整自己的营销战略应对金融体系的变化,投资人一边在担心着余额宝的安全性,一边又在不断跟跑着不断变出新花样的理财产品。如何认识互联网理财产品,其对整个金融体系的利与弊如何,本文进行粗浅的分析。
In the face of the unusually hot ＂Internet financial products＂, experts have a mixed response. The traditional financial industry is also constantly adjusting their marketing strategies to deal with changes in the financial system. Investors worry about the security of Yu＇ebao and at the same time run constantly with the changing pattern of new financial products. This paper analyzes how to understand the internet financial products and their advantages and disadvantages to the entire financial system.
出处
《价值工程》
2015年第9期231-232,共2页
Value Engineering
关键词
互联网
金融
利弊
Internet
finance
advantages and disadvantages
