摘要
在老龄化社会背景下,研究上海老年人超市购物的行为特点。选取居住在上海市区的十组老年人作为研究对象,综合运用问卷及访谈法,观察及行为地图(behavior mapping)法,调查老年人的超市购物行为习惯及超市环境对老年人购物行为的影响。对十组问卷及访谈的调研数据进行分析,总结出三种不同年龄段的老年人因为身体条件、生活重心的差异而形成的三种不同的生活方式。通过实地地陪同观察,记录两组老人去超市的活动经过,绘制出超市购物流线图,分析比较两组流线图进而提出超市环境改善的若干建议。
This study focuses on senior citizen＇s behavior characteristics in supermarkets. Ten groups of older people living in Shanghai urban areas were studied through questionnaire and interview, observation and behavior mapping. Three typical life styles of senior citizens were summarized based on age ranges, capabilities and their main loci of life. Suggestions were proposed to improve the supermarket environment to better cater for seniors＇ needs.
出处
《工业工程与管理》
CSSCI
北大核心
2014年第6期138-143,共6页
Industrial Engineering and Management
基金
上海市浦江人才计划项目
关键词
老年人
超市购物行为
生活方式
超市环境
senior citizens
behavior in supermarkets
lifestyles
supermarket environment
