基于产业链视角的服装出口企业转型策略研究

Study of Transition Strategy of Clothing Export Enterprises Based on the Perspective of Industry Chain

当今服装行业的竞争已经从简单的企业间的竞争,转变成为产应链之间的竞争,产应链体系的建设对于企业的市场快速反应、成本控制、产品开发等构成的企业综合竞争力提升具有重要意义,发达国家服装企业非常注重对产应链的建设和完善。本文基于产业链视角分析了我国服装出口企业经营中存在的问题,并提出了相应的转型发展建议。

Competition in today＇s clothing industry has become competition between industry chain from simple competition between enterprises.The construction of industry chain is very important for clothing export enterprises to enhance rapid response to market, cost control, product development, and so on. Clothing enterprises in developed countries focus on construction and improvement of industry chain.This paper analyzes the existing problems of Chinese export business from the perspective of industry chain, and proposes the corresponding transformation countermeasures.