超前消费心理的伦理解读

On Ethical Analysis of Overconsuming Psychology

从某种程度上来讲,消费心理决定消费行为。超前消费心理,作为消费心理的一种类型,其伦理价值常常被人们所忽视。走出传统认识的误区,我们会发现,超前消费心理及其行为有利于调动个体的积极性,激发个体的创造热情和进取精神,实现个体的自我价值;有利于拉动内需,促进并扩大生产,实现个体的社会价值;有利于消除两极分化,实现共同富裕,维护社会公正和稳定,实现社会主义社会的终极价值目标。

Consuming psychology decides consuming behavior to some degree. Overconsuming psychology, as a type of consuming psychology, whose ethical value is usually neglected by people. Coming out the traditional misun-derstanding, we find that overconsuming psychology and behavior is benefit to promote individual’s activity, creative enthusiasm and spirit, so as to achieve individual’s self-value. It is also helpful for the promotion of domestic demand, production, so as to achieve individual’s social value. It can be used to remove polarization and achieve common wealth and social just and stability, so as to achieve ultimate Socialist value goal.