什么是中国故事的力量之源——全球传播格局与文化领导权之争

On What Will Power the China Story——Global Communication Order and the Competition for Cultural Leadership

"软实力"这一概念诞生于特定的世界地缘政治和美国国内政治语境,其魅力有赖"硬实力"的支撑,其内涵包含美国霸权的现实存在。因此,以"软实力"来主导中国的主流话语并不妥,而文化领导权因其包含了阶级分析视角和如何推翻资本主义制度的人类解放诉求,则是更全面、丰富和深刻的理论框架。当前,要提高中国的国际话语权,促进全球信息传播民主化,需要考虑与新兴国家在媒体和互联网方面进一步合作,推动国内传播秩序的民主化,抵制新自由主义文化意识形态的侵蚀,重建有社会主义、国际主义内涵的批判新闻传播理论,彰显"社会至上"原则和表达最大多数劳动者的立场。

The concept of ＂soft power＂ first originated in a particular world geopolitics and in American domestic political context, its charm depends on ＂hard power＂, and its connotation includes the existence of American hegemony. Therefore, it is inappropriate to use ＂soft power＂ to dominate the mainstream opinion of China. In contrast, cultural leadership is a more comprehensive, inclusive and profound theoretical framework because it adopts the class analysis perspective and contains the ways to overthrow the capitalist system for human liberation. At present, in order to enhance China＇s international discourse right and promote the democratization in global dissemination of information, we need to think about further cooperating with the emerging countries in the areas of media and the Internet; democratize the domestic communication order; resist the erosion of new liberalism and other cultures and ideologies; reconstruct theories of critical journalism and communication with socialism and internationalism connotations; emphasize the ＂society first＂ principle; and help publicize the position of the overwhelming majority of the workers.