应用技术大学地方广告人才培养研究

On the Cultivation of Local Advertising Talents in the Applied Technological Universities

广告学专业培养的是应用型人才,地方高校由于定位模糊,加上区域广告行业资源欠缺,以及学科基础相对薄弱,所培养的广告人才大多不适应广告行业的发展。在国内应用技术大学的转型发展的背景下,地方高校应及时调整专业定位,加大师资培养,改变教学模式,加强与广告企业的深度合作,才能培养出适应行业发展的广告专业人才。

Advertisement major is aimed at developing applied talents, while owmg to me tuzzy positioning of indigenous colleges, deficiency of resources for regional advertising as well as non-powerful foundation of discipline, advertising talents trained mostly do not acclimatize themselves to the development of advertising industry. However, with the transition and pro- gress of domestic applied technological universities, local colleges should adjust their major po- sitioning without delay. What＇s more, they should pay more emphasis on the teacher training, change the teaching mode and strengthen in-depth cooperation with the advertising enterpri- ses. Only in this way, can the excellent advertising talents adapting to industry development be cultivated.