基于计划行为理论的食品企业实施质量保证项目影响因素分析

Analysis on the Influencing Factors of Food Enterprises Implementing Quality Assurance Program Based on the Theory of Planned Behavior

文章通过对上海市219家食品加工制造企业的调研,运用计划行为理论,从获利态度、主观规范和知觉行为控制三方面分析食品企业实施质量保证项目的影响因素,构建Logistic回归模型,进行实证研究。研究结果表明,知觉行为控制对质量保证项目实施具有显著负向影响,企业资源禀赋越差、内部运营障碍越大,越不利于质量保证项目的实施;主观规范有显著正向影响,外部不确定性越大,越有利于质量保证项目的实施;获利态度对项目的实施无显著影响。

By the survey of 219 food processing and manufacturing enterprises in Shanghai, this paper constructs a Logistic re- gression model based on the theory of planned behavior and conducts a empirical study on the influencing factors of food enterpri- ses implementing quality assurance program from profitability attitude, subjective norm and perceived behavioral control. The re- sult shows that perceived behavior control has significant negative influence on quality assurance program implementation. The worse the enterprise resources endowment and the greater the obstacle of enterprise internal operation are, the more difficult the implementation of quality assurance program is. Subjective norm has significant positive influence, and greater external uncer- tainty is conducive to the program implementation. However, profitability attitude has no significant effect on it.