从“公益传播四维框架”到以公益组织为传播主体的公益传播模式

From Four-Dimensional Frame of Communication in Public Interest to the Mode of Public Communication with NGOs as the Mainbody

本文以王炎龙等的《公益传播四维框架的构建和阐释》为研究背景,结合当下中国社会公益实践及公益组织的发展现状,以公益组织为传播主体,重新厘定公益传播过程中的主客体关系,在对四维框架研究进行调整和深化的基础上,探讨以公益组织为传播主体的公益传播模式。

Based on Construction and Interpretation of Four-Dimensional Framework of Communication in Public Interest by Wang Yan-long, an assistant professor in Sichuan University, this paper concentrated on the discussion of the mode of communication in public interest with NGOs as the main body of the process, with a redefinition of the relationship between the subject and its objects in the background of the development and living status of the present NGOs in China.