考虑服务溢出因素的双渠道供应链服务策略研究

Study on Coordination Strategies of Dual-channel Supply Chain with Service Spill-over Effect

针对由网络直销渠道和传统零售渠道组成的双渠道供应链,在制造商提供服务且考虑网络渠道服务向传统渠道溢出情形下,建立了零售商不实施策略和实施价格补偿策略、成本分担策略的Stackelberg博弈模型;通过制造商、零售商以及供应链系统利润的变化,比较策略优化协调作用,并进一步探讨策略实施的条件;最后通过数值模拟分析了服务溢出率和服务成本系数对供应链的影响。

In dual-channel supply chain with the coexistence of online direct channel and traditional retail channel in con- sideration with spill-over effect of services, Stackelberg game models of retailer＇s non-strategy, price subsidy strategy and cost sharing strategy were established firstly. Then the com- parison of the profit changes of manufacturer, retailer and supply chain system was presented, and the applying condi- tions of the strategies were discussed furthermore. The influ- ences of service spill-over rate and service cost coefficient on the dual-channel supply chain system were analyzed by nu- merical simulation lastly.