消费的社会逻辑生成及其当代价值

Generation of Social Logic in Consumption and Its Contemporary Significance

消费的社会逻辑是社会经济发展的产物并随经济社会的发展而变迁,具有历史性。随着现代西方社会步入后现代社会,消费的社会逻辑越来越主宰人们的消费行为,反过来对社会经济的发展起重要作用。在社会产品日益丰裕的现代社会,人们购买、消费商品不是简单追求其表面的实用价值,而是为获取其内涵的符号价值,符号消费因而成为消费的社会逻辑的突出特征。符号消费的盛行源于资本获得最大利润的根本动力和摆脱扩张困境的外在压力,客观上催生了文化创意产业的发展、促进了产业结构升级并暂时克服了生产过剩的危机,同时对人们享乐主义、拜金主义人生观的形成产生了重大影响。

The social logic of consumption is not endemic phenomenon of consumer society, and it is historical and is the product of social and economic development. Along with the transition of modern western society into the post-modem society, the social logic of consumption on social development has played a leading role. Along with the increasingly affluent society in the social products, people buy and consume goods for their symbolic values instead of its practical level. Prevalence of symbol consumption has not only boosted capital to gain maximum profit, spawned the development of cultural and creative industries and promoted the upgrading of industrial structure, but also has temporarily overcame the crisis of overproduction through meeting the desires of unlimited social psychology and cuhure of the consumers. However, it has created the unlimited pursuit of wealth and had a significant impact on the formation of hedonism and money worship.