商业语境下少数民族文化传播的差异化表征

Representation of Differentiation: Transmission of Minority Culture

一个运作良好的生态传播环境对少数民族文化的传播、传承与发展至关重要。在商业语境下,少数民族文化作为一种有差异的存在,被发现、被建构、被呈现、被转换,从而完成消费语境下"差异"符号的意义体现。少数民族文化的差异化表征具有视觉性、虚拟性、瞬时性,也暴露了少数民族文化传播中的某些问题。少数民族文化的传播如果只是迎合现代人的"快适伦理",而不做持久的延时性考量,就很难实现自身的文化价值和经济价值。整体互动的媒介生态学理论为如何合理保护与传承民族文化提供了新的思路。

If the minority culture transmission system is regarded as a kind of representation, the system is set up by different principles. As a kind of difference, the minority cuhure was found, constructed, displayed and convened, and fi- nally realized its own significance in the context of consumption. Different representations of minority cultures are of their own features, such as visualization, virtualization, and momentariness. These features also reveal some problems. If the transmission of minority culture only eaters to modern people＇s ＂fast optimum ethics＂ without taking its endurance into consideration, it will be difficuh to realize its cultural value and economic value. Media ecology theory provides a new train of thought for the spreading of minority culture.