消费社会的镜像人生——“80后”题材电视剧的形象建构与认同

Mirror Life in the Consumer Society——Image Construction and Identification of TV Dramas on the 1980s Generation

2007年第一部反映80后生活的电视剧《奋斗》开始,迄今为止,已有近三十部80后题材电视剧播出。作为消费社会的文化生产,80后题材电视剧从80后的成长、爱情、婚姻、育儿和养老等多角度折射80后的生活现状,通过身体、空间和情节等一系列符码建构80后形象,为80后受众寻找自我认同提供了镜像他者。80后观众通过消费80后题材电视剧中的形象符码得到满足,并将剧中形象投射到现实生活中寻求身份认同。

Since the TV drama named Striving on the air in 2007, there have been altogether about 30 TV dramas on the 1980s generation. As a cultural product of the consumer society, TV dramas on the 1980s generation focus on the growth, love affairs, marriage, child rearing and retirement, and construct the images of this generation with codes like bodies, spaces, and plots, so as to provide the schemes for this generation to identify themselves with others. The 1980s generation satisfy themselves by the consumption of TV dramas on this generation, and seek for identification by projecting the images in dramas into real life.