浅谈通过品牌项目的构建提升企业品牌效益

Discussion on enhance enterprise brand benefit by brand project construction

构建品牌项目既是企业提升管理水平的标杆,也是提升企业品牌效益的手段。本文从技术质量、安全文明、履约服务意识等方面阐述了品牌项目构建的主要措施。

Brand project construction is not only the benchmarking of the enterprise management level, but also the method of enhancing the corporation brand benefit. This article described the main measures of building brand project from the aspects of the technical quality, safety and civilization, performance consciousness and other.