科技期刊发展广告的作用及经营策略——以《农村科技》为例

The Effect of Advertising on the Development Ofsci-tech Journals and its Business Strategy——Take The Rural Science and Technology as an example

以《农村科技》为例,论述广告对科技期刊美化刊物、补充扩大信息量、提升刊物影响力等方面的作用,提出科技期刊广告在真实的基础上,若要进一步发展,需遵循的几项经营策略,以推动科技期刊未来又好又快的发展。

Take The Rural Science and Technology as an example, the article discussed the role of advertising on beautifying the publication, expanding the information content as well as enhancing the influence of scientific journals. To achieve a sound and rapid development of scientific and technical journals in the future, the article suggested several business strategies, which were worth learning.