摘要
本文利用协整分析和误差修正模型,基于1983至2011年电视广告和GDP的数据,分析了中国电视广告与GDP的长期均衡关系以及短期波动的影响,结果显示电视广告和GDP呈现出共同的增长趋势,电视广告经营额的变化对GDP具有正面的影响。
In this paper,co-integration analysis and error correction model was used,based on the televi-sion commercials and GDP data from 1983 to 2011,the long-term equilibrium relationship and short-term fluctuation between Chinese television advertising and GDP was analyzed. According to the results, TV advertising presents a common growth trend with GDP. The change of TV advertising business has a positive influence with GDP.
出处
《中国传媒大学学报（自然科学版）》
2014年第5期54-56,31,共4页
Journal of Communication University of China：Science and Technology
关键词
协整分析
误差修正模型
电视广告
GDP
co-integration analysis
error correction model
television advertising
GDP
