体验经济视角下赫哲民族文化旅游演艺发展研究

A Study on the Tourism Performing Art Development of Hezhe Culture under the Perspective of Experience Economy

赫哲民族文化旅游演艺是一种知识型、体验型和娱乐型的文化产业。文章以体验为视角,在进行调查分析的基础上,提出赫哲民族文化旅游演艺发展策略,即提升演出质量,坚持"原汁原味原生态"的演出内容;强化互动程度,增强游客体验参与性;完善服务设施,提高服务态度;明确演出时间,采取立体营销手段。

The Performing Art Development of Hezhe Culture is a knowledge-based,experimental,and recreational industry.Under the perspective of experiment,and based on research and analysis,the thesis introduced some strategies for the showing art development of Hezhe cultural tourism.These strategies include：improving performing quality,sticking to original content,intensifying interaction,enhancing experience and participation of tourists,perfecting service facilities,improving service level;ensuring performance time and adopting the stereoscopic marketing policy.