新媒体管理系统改良分析和实践

The Analysis and Practice of Improvement on the New Media Management System

媒体传播形式和技术发展日新月异,高新技术特别是信息网络技术迅猛发展,媒体传播理念、传播渠道、传播方式正在发生深刻的变化和调整。数字化是媒体发展的重要趋势。加强以数字化为龙头,以科技创新带动体制机制创新,加快媒体现代化进程,实现多媒体综合集成发展。笔者以玉林电视台网站为例,探讨电视新媒体发展建设问题,就新媒体管理系统改进提出建议和对策。

The media transmission mode and technology develop rapidly. With the rapid development of Hitechnology esp. the network technology, the communication ideas, channels, mode have been undergone dramatic changes and adjustment. Digitalization is an important trend of media technology. To realize the integrated development of multimedia, we need to take digitalization as the lead, innovate mechanism and speed up the media＇ modernization process. The paper takes Yulin TV station website as an example, discusses the construction of the new media of TV, and proposes some suggestions and countermeasures to improve the management system of new media.