海南省入境旅游客源市场分析

Analysis on Inbound Tourist Resource Market in Hainan

分析海南省2000-2012年入境旅游的相关数据,研究了入境客源的变动和外汇收入;通过使用亲景度研究了不同客源对海南的偏爱程度;使用竞争态指标分析了海南省入境客源市场的竞争格局。可以得出如下结论:(1)海南省的入境旅游发展迅速,13年间经历了2次大的起伏,在2003年和2009年出现2次低谷,在2007年和2011年出现2次峰值;(2)对海南省旅游偏爱程度较高的是俄罗斯、新加坡、韩国、马来西亚、泰国;(3)13年间,海南入境旅游客源市场的明星客源市场是俄罗斯;金牛客源市场是香港、台湾、韩国、日本;(4)未来几年,海南省最重要入境客源是:俄罗斯、台湾、香港、新加坡、马来西亚、美国。

This paper analyzes the data about inbound tourism of Hainan Province from 2000 to 2012, and researches the changes in inbound tourist resource market and foreign exchange receipt. By using preference degree, the paper researches different tourists＇ preference for paper analyzes the competitive landscape of inbound tourism Hainan. By using the competition state index, the market in Hainan. The paper gets following conclusions： （1） During 13 years, Hainan experienced rapid growth in inbound tourism, and had two large ups and downs. There were troughs in 2003 and 2009 respectively, and twice summits in 2007 and 2011 separately; （2） The countries like Russia, Singapore, South Korea, Malaysia, Thailand have higher degree of preference for tourism in Hainan; （3） During the 13 years, the star tourism market of inbound tourism in Hainan is Russia; Taurus tourist markets are Hong Kong, Taiwan, Korea, and Japan; （4） In the next few years, the most important sources of inbound tourists in Hainan are ： Russia, Taiwan, Hong Kong, Singapore, Malaysia and the United States.