红色旅游市场营销与红色文化传承

Red Tourism Marketing and the Succession of Red Culture

红色旅游市场具有明显的特征,红色旅游营销的核心内容是红色文化,红色旅游营销是传承红色文化的直接有效的环节。因此,应当结合红色旅游市场的特征,从红色旅游产品、价格、分销和促销等方面有针对性地开展红色旅游营销,以此达到传承红色文化的目的。

The marketing of red tourism is highly interwoven with red culture. Red culture is what the red tourist market needs, the core of the marketing. Red tourism marketing is directly effective section for succession of red culture. Therefore, it is necessary to roll out red tourism marketing according to its features and by effective specific measures in products, prices, segmenting and promotions, so that the succession of red culture will be well realized.