群体性事件中新媒体对群体非理性心理的引导路径

Guiding ways of new media to group's irrational mentality in group events

在新媒体传播环境下,群体性事件呈现出非理性心理泛化的特质。新媒体以其去中心化的传播语境和自由开放的话语表达方式引发了群体非理性心理的膨胀。随着非理性心理在群体性事件中的泛化以及事件群体与新媒体日益密切的关联互动,在群体性事件中更需要新媒体引导式的参与。文章以群体性事件中的非理性心理为切入点,从新媒体的信息传播处理方式、自净能力、把关机制以及议程设置等层面,对于新媒体对群体非理性心理的引导路径做出分析。

In the context of new media,group events are characteristics of generalization of the irrational mentality. New media with its decentralized communication context and open and free expression led to the expansion of irra-tional group mentality. With the generalization of irrational psychological interaction in group events and event groups and new media increasingly interacting,in group events there need much new media guiding participation. This paper is based on irrational mentality in group events as the breakthrough point,with making out analysis of the path of group’s irrational mentality guided by new media in group events from the new media dissemination of infor-mation processing,self purification capacity,shutdown system,agenda setting and other aspects.