摘要
在期刊出版行业数字化、网络化发展的大背景下,从微传播、电子期刊及数字广告、期刊门户网站、期刊手机二维码、期刊移动阅读、期刊网站智能机器人等方面提出了对科技期刊进行科学变革的多种应用途径,以最大化发挥数字传播和网络传播的技术优势,为科技期刊向数字转型提供良好的发展环境。
In the context of digitalized and networked development of the publishing industry of periodicals,the pa-per proposed multiple application approaches for the revolution of sci-tech journals from the aspects of micro-communications,electronic periodicals,digitalized advertising,web portal of journals,handset two-dimensional code,mobile reading,website intelligent robots and etc. to maximize technical advantages of digital and network propagation and provide a good development environment for the digitalized transformation of sci-tech journals.
出处
《天津科技》
2014年第11期72-74,共3页
Tianjin Science & Technology
关键词
期刊网络化
微传播
数字广告
移动阅读
门户网站
periodical networking
miro-communication
digital advertising
mobile reading
web portal