手机阅读平台发展策略探究

Development Strategy of Mobile Reading Platform

手机阅读是一种新的阅读方式,从开始出现就显现出蓬勃的生命力。中国的三大运营商也对这样的发展势头给予极大的重视,纷纷投入手机阅读的建设中来。随着4G技术的出现,对本来刚刚走向稳定的移动阅读市场带来了新的冲击,三大运营商们在这样的环境下也表现出明显的不足和缺憾,通过一些专业网站的分析调查数据可以看到运营商在移动阅读平台运营上具体的匮乏之处,并通过分析问题找到解决问题的方法。

Mobile reading is a new way of reading,which has begun to show vigorous vitality since it appeared,so China＇s three major carriers have also paid much attention to the development momentum and invested in the construction of mobile reading. The advent of 4G technology has brought new shocks to the gradually stable mobile reading market. Under such circumstances,theses three major operators have also exposed obvious deficiencies and defects. This paper aims to discover the specific defects of the carriers in the mobile reading platform,analyzes the root of the problem,and then finds the methods to solve the problem through the analysis of some professional website survey data.