网络集群的发生机制及引导策略研究

Study on Generation Mechanism and Guiding Strategy of Network Cluster

随着信息技术的快速发展,互联网对政治、经济、文化、社会的影响日益深刻,各个阶层借助网络进行利益诉求和政治表达的活动日益增多。互联网已成为最大的"民意集散地"和"民间舆论场",对舆论走向和社会行为产生巨大影响。近年来网络群体事件呈高发态势,已成为国家和各级部门在信息社会中面临的社会公共安全问题。以当前社会关注的热点问题——网络集群为研究对象,介绍了网络集群的基本概念,从群体认同、集群结构、媒体关注、政府处置等四个方面分析了网络集群的发生机制,并在此基础上提出了加强和改进网络舆论引导工作的对策。

With the fast development of information technology,the internet has a profound effect on the politics,economy,culture and society.People from all social strata are having more and more ways of interest demands and political expressions through the internet.The internet has become the biggest＂Distribution Center of Public Opinion＂and ＂Public Opinion Field＂,which has a huge impact on public opinion and social behavior.With a high incidence trend,network group event has become a social public security problem which the country and all level of departments have to face in the information society.This paper introduces the basic concept of network clusters,from the four aspects of group identity,cluster structure,media attention,the government disposal analysis of the occurrence mechanism of network clusters,and puts forward the countermeasures to strengthen and improve the network of the guidance of network public opinion.