摘要
文章从《爱上图书馆》引出对图书馆微视频的调查,分析了图书馆微视频的类型和表现手法,认为包含故事情节的微视频具有多种功能,可以达到建设人文环境、教化大众、图书馆营销、传播图书馆理念、信息素养教育的目的,是图书馆宣传的一种有效手段。
Abstract Based on the survey of mini-videos of library from Falling in Love with the Library, this paper lists the types and representation of mini-videos of library, considers that the mini-videos with story have the series functions, which can be used to build up the cultural environment of campus, teach the public, transmit library's common bound, educate information literacy and do librarys marketing. It is a perfect technique and method for library promotion and marketing.
出处
《图书馆工作与研究》
CSSCI
北大核心
2015年第2期80-84,共5页
Library Work and Study
关键词
故事
微视频
图书馆宣传
Story
Mini-video
Marketing of library