媒体融合条件下新型主流媒体建设

Construction of New Mainstream Media under Condition of Media Convergence

梳理总结国内外关于媒体融合的研究,以《人民日报》为例探析媒体融合视域下新型主流媒体建设。在媒体融合视域下,《人民日报》推动媒体融合向移动化、微平台转型,提升移动传播力;应用互联网思维,推动语态创新;利用大数据、云计算等最新技术,提供高质量的新闻信息产品;树立一体化发展观念,塑造品牌合力,传播主流声音。在传统媒体与新兴媒体融合的背景下,新型主流媒体建设更趋向内容主流化、深度融合化、社交个性化、影响国际化。

This article will make a retrospect of previous researches on the issue of “media convergence” both internationally and domestically. By doing so, it is more understandable to understand the construction of new mainstream media： a case study of the People＇s Daily. The People＇s Daily exerts to promote its media convergence mobility, bolster micro platform transformation, and enhance its mobile communication ability in particular. Meanwhile, the Internet thinking, brand-new modes of discourse are generally put into practice rather than just in theory. Furthermore, High-tech and cut-edging technologies are widely used, saying the big data, cloud computing etc. to provide high-quality information products. Also, the People＇s Daily is establishing and developing its unique integrated brand influence and disseminating the mainstream values. In the future, the tendency of new mainstream media will be content mainstreaming, integration in-depth, sociality personal, influence international under the background of media convergence between traditional media and the emerging ones.