1ALBESA J G. 2007. Interaction channel choice in a multi- channel environment, an empirical study [ J ]. Interna- tional Journal of Bank Marketing, 25 (7) : 490 -506.
2BALASUBRAMANIAN S, RAGHUNATHAN R, MA- HAJAN V. 2005. Consumers in a multichannel environ- ment: product utility, process utility, and channel choice [ J . Journal of Interactive Marketing, 19 ( 2 ) : 12 -30.
3BEARDEN W O, ETZEL M J. 1982. Reference group in- fluence on product and brand purchase decisions [ J ]. Journal of Consumer Research, 9(2) : 183 - 194.
4CHIU H C, HSIEH Y C, ROAN J, TSENG K J, et al. 2011. The challenge for multichannel service: cross- channel free- riding behavior[J]. Electronic Commerce and Applications, 10 (2) : 268 - 277.
5DHOLAKIA R R, ZHAO M, DHOLAKIA N. 2005. Multi- channel retailing: A case study of early experiences [ J ]. Journal of Interactive Marketing, 19(2) : 63 - 74.
6GAJANAN S, BASUROY S. 2007. Multichannel retailing and its implications on consumer shopping behavior[J].Journal of Shopping Center Research, 14 (2) : 1 - 28.
7JONES M A, MOTHERSBAUGH D L, BEATrY S E. 2000. Switching barriers and repurchase intentions in services [ J ]. Journal of Retailing, 76 (2) : 259 - 274.
8KHAN S. 2012. The influence of formal and informal sources on consumer buying behavior[ J ]. Global Journal of Management and Business Research, 12 12 ): 124 -131.
9KOLB D A. 1984. Experiential learning: experience as the source of learning and development [ C ]. New Jersey: Prentice Hall.
10PENTINA l, PRYBUTOK V R, ZHANG X. 2008. The role of virtual communities as reference groups [ J ]. Jour- nal of Electronic Commerce Research, 9 ( 2 ) : 114 - 136.