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多渠道环境下消费者渠道迁徙行为研究综述及展望 被引量:1

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摘要 随着网络时代特别是移动互联网的来临,多渠道消费模式已经成为一种普遍现象,越来越多的学者开始研究消费者在多渠道环境下的消费行为问题。笔者对国内外有关消费渠道迁徙行为研究成果进行整理,阐述相关概念内涵、归纳消费者渠道迁徙的影响因素、展望未来研究的方向。
作者 张亮 蔡维琼
出处 《中国管理信息化》 2015年第4期163-163,共1页 China Management Informationization
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