生态美学视角下新媒体对服装产业升级的推动

Ecological aesthetics from the perspective of new media to promote the upgrade of garment industry

生态美学视角下,依靠新媒体的技术创新,加强服装产业信息化建设,以生态经济的科学发展观推动服装产业升级,适应服装产业日趋国际化的发展趋势;依靠新媒体传播生态美学符号价值,改变人们的消费价值观,倡导人与自然、社会和谐相处,倡导对未来生态负责的消费态度,引领服装产业的未来发展方向,使人们从单纯解决服装产业技术层面上的"环境问题",升级为服装设计主张与消费价值观等理论主张层面上的"生态问题",从简单的改善生态环境上升到了人与自然和谐共处的审美存在。

The ecological aesthetic perspective, relying on technological innovation of new media, strengthen the garment industry informatization construction, promote the garment industry to upgrade to the scientific development view of ecological economy, adapt to the development trend of garment industry internationalization; rely on new media ecological aesthetic symbol value, changing people＇s consumption values, advocate social, the human and the nature, harmony, advocate for the future eco responsible consumption attitude, leading the future development direction of the garment industry, make people from a simple solution to the garment industry technology level ＂ environmental problems＂, upgrade to the clothing design advocates and consumption values theory advocates the level of ＂ ecological problems＂, rise from the improvement of the ecological environment and simple to the harmonious coexistence of man and nature of aesthetic existence.